I scale global cross-functional teams to drive tech innovations and multimillion-dollar revenue growth.
Built and led global Solution Management function; established end-to-end solution lifecycle governance and investment framework for EY’s key growth driver.
Ideated & scaled 200+ joint products with customers such as GM, Toyota, HSBC, Southwest. Built repeatable platform generating $150M+ annual revenue.
GM with full P&L. Launched 5 profitable media brands across web, iOS, Android, OTT with innovative adtech. Grew portfolio with $50M incremental revenue.
Bootstrapped enterprise SaaS platform to 1,300+ paying customers in year one.
No formalized global product organization; 20+ B2B solutions were highly fragmented, regionally customized, and lacked consistent roadmaps, assets, and commercial discipline.
Designed and championed a firm-wide Global Solution Framework — a repeatable product development, governance, and lifecycle methodology — to impose product rigor on a historically decentralized business.
Assembled and led a global cross-functional team; piloted the framework on flagship solutions, then scaled it across the full portfolio of 20 strategic Managed Services offerings; created and published hundreds of standardized, high-quality pursuit, deal, and delivery assets.
• Increased qualified global pipeline
• Materially higher win rates and deal margins
• Faster pursuit-to-contract cycles
• Dramatically lower deal risk and delivery exceptions
• Enabled rapid global rollout of AI-enabled and outcome-based commercial models
• EY Managed Services is in the business of outcomes.
"In Managed Services, scale and repeatability aren't optional — they're the difference between an entrepreneurial practice and a true industrialized business."
Declining traffic, negative revenue, disconnected content strategy.
Data-driven content optimization, filling gaps in AOL's audience segments, rebuilt iOS/Android apps, introduced new ad formats.
Unified product roadmap, partnered for world-class content and user experience, launched all-new consumer products.
• $50M incremental revenue
• 40% audience growth
• Created ComScore category leader
• Profitable portfolio
“Know your user better than they know themselves. Ship what they need, not what they ask for.”
• Affordable housing stuck with paper forms, manual work, and fragmented tools
• Managers struggled with websites, digital applications/leases, tenant comms, and compliance
• Launched Streamroll as a tailored enterprise SaaS platform for housing providers
• Built a clear product vision, roadmap, GTM plan, and pricing model
• Focused relentlessly on core pains: websites, forms, automation
• Prioritized intuitive design + scalability for fast adoption
• Started with clean UI/UX and tech blueprint
• Developed iteratively with constant user feedback
• Ran marketing, positioning, and direct sales in parallel
• Delivered core tools - website builder, Digital forms + e-signatures, Automation suite
• Agile builds + targeted outreach → strong product-market fit
• Achieved rapid growth with over 1,300 commercial subscribers
• Demonstrated high retention rates and positive user feedback on ease of use
• Delivered measurable efficiencies, such as up to 50% reduction in administrative time
• Cloud SaaS on AWS (secure, scalable, always-on)
• Drag-and-drop website builder with modern frameworks
• Forms builder with API integrations + e-signatures
• Fully responsive, encrypted, HUD/USDA compliant
• WCAG 2.1 accessible + high-volume backend
“Innovation thrives not in isolation, but through relentless focus on customer pain points and agile execution—turning industry gaps into opportunities that scale.”
• Digital product teams face inefficiencies from siloed tools, causing misaligned strategies and delayed decisions.
• Key issues include lack of real-time collaboration, AI insights, and integrations like Jira or Salesforce, wasting up to 30% of time.
• Goal: Build a unified platform to reduce overhead and compete with leaders like Aha! and Productboard.
• Adopted iterative, data-driven approach benchmarked against Aha!'s features like idea portals and custom reporting.
• Prioritized user stories via Agile (INVEST criteria); started with MVP, scaled to include AI prioritization and modular expansions.
• Focused on user feedback loops, RICE scoring, and 50% faster decision-making through centralized insights, inspired by Spotify's iteration model.
Phased build using Devin.ai: Defined 36 MVP user stories for core tabs; used React frontend with localStorage.
• Simulated adoption: 75% faster collaboration; 30% quicker feature delivery from capacity alerts; 60% more customer-driven prioritizations.
• Evolved into competitive end-to-end tool, shortening roadmap cycles.
“In product management, true expertise lies in bridging vision with execution—listening deeply to market needs, iterating fearlessly with AI and teams, and turning challenges into scalable innovations that empower others.”
Visit WebsiteTraditional content creation, web development, and market research are slow and resource-heavy, making it difficult for creators to rapidly ideate, produce high-quality multimedia, deploy scalable applications, and iterate using real-time data.
Conducted AI-driven market research via YouTube Analytics integration, simulated user interviews with GPT-4 & Grok, and generated audience personas to pinpoint high-demand themes (psychedelic & Southern rock lore) and preferred “cheeky, unfiltered” narrative style.
Orchestrated an end-to-end AI pipeline: devin.ai auto-generated a full MERN-stack responsive site; DALL·E created custom thumbnails; pictory.ai turned AI scripts into videos & podcasts with auto-publishing to YouTube & Spotify; n8n workflows handled iteration, caching, and deployment on AWS Lightsail.
• Fully functional website (therocklorevault.com) and YouTube channel launched in days instead of months
• 100% of code, images, scripts, videos, and podcasts generated by AI tools
• Content output velocity increased ~5× compared to manual methods
• Real-time analytics dashboards enabling instant theme pivots based on engagement
• Open-source repository on GitHub demonstrating reproducible AI-driven product development
n8n, Super Grok 4.1, DALL·E, pictory.ai, Devin.ai, MERN-stack, AWS Lightsail, Google Sheets, Google Analytics, Amplify.
“AI is no longer a tool — it’s a full-stack co-founder that turns weeks of work into days, provided you retain human taste for curation and strategic direction.”
Visit Website2017 – Present
Built product lifecycle foundations for $9B+ B2B business
2015 – 2017
Replatformed Equifax.com & MyEquifax • 30% engagement lift • 10M+ monthly users
2011 – 2015
$50M profitable revenue growth • Launched 5 media brands • created a new ComScore audience leader
2010 – 2011
Bootstrapped a SaaS prodcut to 1,300+ customers in year one
2002 – 2010
$150M+ branded solutions business creating joint products with customers such as GM, Toyota, Southwest
2001 – 2002
Led Citgo.com & Empire BCBS patient portal launches
1996 – 2001
Led $5M+ digital transformations for Chase, CNA, and American Express
1992 – 1998
Leadership under fire • National Defense Service Medal
Vanderbilt University
LearnQuest
PeopleCert
Aha!
AIPMM The Association of International Product Marketing and Management
SAFe by Scaled Agile, Inc.
Vision for AI in large tech: Integrating agentic systems for predictive ops and ethical scaling, as demonstrated in custom pipelines.
Result: Projects ship in days instead of months · Teams I lead routinely cut feature delivery time by 70%+ using the same stack.
Let's talk AI strategy, product scaling, and organizational design.
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