Luke Wolter – Digital Product & Technology Leader

LUKE WOLTER

Digital Product & Technology Leader • MBA • AI & Scalable Systems

I scale global cross-functional teams to drive tech innovations and multimillion-dollar revenue growth.

$200M+
25+ Years
P&L
50+
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Track Record of Scaling Revenue & Teams

EY – Managing Director, Product Foundations & Lifecycle Management for a $9B Managed Services → higher win rates, margins

Built and led global Solution Management function; established end-to-end solution lifecycle governance and investment framework for EY’s key growth driver.

Yahoo! – Product Leader, $150M+ Revenue from Joint Product Development with Strategic Partners

Ideated & scaled 200+ joint products with customers such as GM, Toyota, HSBC, Southwest. Built repeatable platform generating $150M+ annual revenue.

AOL – General Manager, $50M New Revenue, 5 New Brands

GM with full P&L. Launched 5 profitable media brands across web, iOS, Android, OTT with innovative adtech. Grew portfolio with $50M incremental revenue.

Streamroll – StartUp Founder, SaaS Development, 1,300+ subscribers Year 1

Bootstrapped enterprise SaaS platform to 1,300+ paying customers in year one.

Leadership Case Studies

EY — Building Product Management Discipline for a Multi-Billion Global Managed Services Portfolio

Challenge

No formalized global product organization; 20+ B2B solutions were highly fragmented, regionally customized, and lacked consistent roadmaps, assets, and commercial discipline.

Strategy

Designed and championed a firm-wide Global Solution Framework — a repeatable product development, governance, and lifecycle methodology — to impose product rigor on a historically decentralized business.

Execution

Assembled and led a global cross-functional team; piloted the framework on flagship solutions, then scaled it across the full portfolio of 20 strategic Managed Services offerings; created and published hundreds of standardized, high-quality pursuit, deal, and delivery assets.

Results

• Increased qualified global pipeline
• Materially higher win rates and deal margins
• Faster pursuit-to-contract cycles
• Dramatically lower deal risk and delivery exceptions
• Enabled rapid global rollout of AI-enabled and outcome-based commercial models

EY Revenue Growth Chart

Media

• EY Managed Services is in the business of outcomes.

• 10-25-2025 - EY Announces Revenue of US$53.2b - AI-related revenue grew by 30%, Five-year CAGR of 8.2%

Leadership Lesson

"In Managed Services, scale and repeatability aren't optional — they're the difference between an entrepreneurial practice and a true industrialized business."


AOL — Turnaround of Struggling Media Portfolio

Challenge

Declining traffic, negative revenue, disconnected content strategy.

Strategy

Data-driven content optimization, filling gaps in AOL's audience segments, rebuilt iOS/Android apps, introduced new ad formats.

Execution

Unified product roadmap, partnered for world-class content and user experience, launched all-new consumer products.

Results

• $50M incremental revenue
• 40% audience growth
• Created ComScore category leader
• Profitable portfolio

Leadership Lesson

“Know your user better than they know themselves. Ship what they need, not what they ask for.”

Streamroll — Bridging the Digital Gap in Affordable Housing Through Innovative SaaS Solutions

Challenge

• Affordable housing stuck with paper forms, manual work, and fragmented tools
• Managers struggled with websites, digital applications/leases, tenant comms, and compliance

Strategy

• Launched Streamroll as a tailored enterprise SaaS platform for housing providers
• Built a clear product vision, roadmap, GTM plan, and pricing model
• Focused relentlessly on core pains: websites, forms, automation
• Prioritized intuitive design + scalability for fast adoption

Execution

• Started with clean UI/UX and tech blueprint
• Developed iteratively with constant user feedback
• Ran marketing, positioning, and direct sales in parallel
• Delivered core tools - website builder, Digital forms + e-signatures, Automation suite
• Agile builds + targeted outreach → strong product-market fit

Results

• Achieved rapid growth with over 1,300 commercial subscribers
• Demonstrated high retention rates and positive user feedback on ease of use
• Delivered measurable efficiencies, such as up to 50% reduction in administrative time

Tech

• Cloud SaaS on AWS (secure, scalable, always-on)
• Drag-and-drop website builder with modern frameworks
• Forms builder with API integrations + e-signatures
• Fully responsive, encrypted, HUD/USDA compliant
• WCAG 2.1 accessible + high-volume backend

Leadership Lesson

“Innovation thrives not in isolation, but through relentless focus on customer pain points and agile execution—turning industry gaps into opportunities that scale.”

Experimental

Revolutionizing Digital Product Management: Developing The Product Lifecycle Tool

Challenge

• Digital product teams face inefficiencies from siloed tools, causing misaligned strategies and delayed decisions.
• Key issues include lack of real-time collaboration, AI insights, and integrations like Jira or Salesforce, wasting up to 30% of time.
• Goal: Build a unified platform to reduce overhead and compete with leaders like Aha! and Productboard.

Strategy

• Adopted iterative, data-driven approach benchmarked against Aha!'s features like idea portals and custom reporting.
• Prioritized user stories via Agile (INVEST criteria); started with MVP, scaled to include AI prioritization and modular expansions.
• Focused on user feedback loops, RICE scoring, and 50% faster decision-making through centralized insights, inspired by Spotify's iteration model.

Execution

Phased build using Devin.ai: Defined 36 MVP user stories for core tabs; used React frontend with localStorage.

Results

• Simulated adoption: 75% faster collaboration; 30% quicker feature delivery from capacity alerts; 60% more customer-driven prioritizations.
• Evolved into competitive end-to-end tool, shortening roadmap cycles.

Tech

Frontend: React v18+ with Material-UI; React Beautiful DnD for roadmaps; Chart.js/Recharts for visuals; Excalidraw for whiteboarding.
Backend: Node.js/Express with MongoDB; Socket.io for real-time; Cron for notifications.
Auth & Security: Firebase; JWT for APIs.
AI & Integrations: OpenAI for insights; Jira, Salesforce (jsforce), Figma APIs; Webhooks for sync.
State & Tools: Redux Toolkit; Vercel deployment; Cypress/Jest testing.

Leadership Lesson

“In product management, true expertise lies in bridging vision with execution—listening deeply to market needs, iterating fearlessly with AI and teams, and turning challenges into scalable innovations that empower others.”

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Experimental

The Rock Lore Vault — 100% AI-Orchestrated/Generated Content Platform

Challenge

Traditional content creation, web development, and market research are slow and resource-heavy, making it difficult for creators to rapidly ideate, produce high-quality multimedia, deploy scalable applications, and iterate using real-time data.

Strategy

Conducted AI-driven market research via YouTube Analytics integration, simulated user interviews with GPT-4 & Grok, and generated audience personas to pinpoint high-demand themes (psychedelic & Southern rock lore) and preferred “cheeky, unfiltered” narrative style.

Execution

Orchestrated an end-to-end AI pipeline: devin.ai auto-generated a full MERN-stack responsive site; DALL·E created custom thumbnails; pictory.ai turned AI scripts into videos & podcasts with auto-publishing to YouTube & Spotify; n8n workflows handled iteration, caching, and deployment on AWS Lightsail.

Results

• Fully functional website (therocklorevault.com) and YouTube channel launched in days instead of months
• 100% of code, images, scripts, videos, and podcasts generated by AI tools
• Content output velocity increased ~5× compared to manual methods
• Real-time analytics dashboards enabling instant theme pivots based on engagement
• Open-source repository on GitHub demonstrating reproducible AI-driven product development

Tech

n8n, Super Grok 4.1, DALL·E, pictory.ai, Devin.ai, MERN-stack, AWS Lightsail, Google Sheets, Google Analytics, Amplify.

Leadership Lesson

“AI is no longer a tool — it’s a full-stack co-founder that turns weeks of work into days, provided you retain human taste for curation and strategic direction.”

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Career Timeline

EY — Solution Management, Managing Director

2017 – Present

Built product lifecycle foundations for $9B+ B2B business

Equifax — Senior Product Manager

2015 – 2017

Replatformed Equifax.com & MyEquifax • 30% engagement lift • 10M+ monthly users

AOL — GM & Head of Product

2011 – 2015

$50M profitable revenue growth • Launched 5 media brands • created a new ComScore audience leader

Streamroll — Founder & Head of Product

2010 – 2011

Bootstrapped a SaaS prodcut to 1,300+ customers in year one

Yahoo! — Sr Director Product Management

2002 – 2010

$150M+ branded solutions business creating joint products with customers such as GM, Toyota, Southwest

XOR — Principal Product Manager

2001 – 2002

Led Citgo.com & Empire BCBS patient portal launches

Accenture — Consulting Manager

1996 – 2001

Led $5M+ digital transformations for Chase, CNA, and American Express

U.S. Marine Corps — NCO

1992 – 1998

Leadership under fire • National Defense Service Medal

Selected Credentials

Agentic AI and AI Agents

Vanderbilt University

Developing AI Applications on Azure

LearnQuest

ITIL 4 Foundation (ITIL4) in IT Service Management

PeopleCert

Aha! Product Management Professional Certificate

Aha!

Certified Product Manager

AIPMM The Association of International Product Marketing and Management

SAFe Agilist (SA)

SAFe by Scaled Agile, Inc.

Enterprise AI Adoption Framework

Vision for AI in large tech: Integrating agentic systems for predictive ops and ethical scaling, as demonstrated in custom pipelines.

Grok

Grok (xAI)
Primary reasoning engine for strategy, roadmaps, and code architecture

Copilot M365

Microsoft 365 Copilot Suite
• Outlook → 50 executive emails/week drafted in seconds with agent framework
• Excel → Instant models, forecasts

Devin

devin.ai
Autonomous full stack engineer. UX, API, Deployment, Bug/Fix-Improvements

n8n

n8n
100% of my automation pipelines for content, analytics, data sync

Copilot Studio

Microsoft Copilot Studio Code
Code development for Copilot Studio agents with GitHub and Claude Sonnet 4.5 integrations

Databricks

Databricks
Lakehouse platform unifying data/AI workloads with MLflow for MLOps. Facilitates adoption by handling massive datasets, eliminating silos, and supporting open formats for flexibility

Microsoft Azure AI

Microsoft Azure AI
Low-code tools, pre-built models for vision/speech/language, and deep Microsoft ecosystem integration.

Result: Projects ship in days instead of months · Teams I lead routinely cut feature delivery time by 70%+ using the same stack.

Ready to build your digital product?

Let's talk AI strategy, product scaling, and organizational design.

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